Rob Tarkoff

EVP, CX and Oracle Data Cloud,
Fusion CX Development


Science fiction writer Arthur C. Clarke once famously wrote that “any sufficiently advanced technology is indistinguishable from magic.” Examples are abound in the modern world, as massive data sets are being utilized with powerful machine learning/AI to create that “wow” moment. For most of marketing history, however, those magic moments were few and far between. Happily, that is changing with AI and machine learning – and the data that power them – to make every customer interaction matter. And every interaction must be shaped by context and intelligence no matter the channel. That’s the Experience Economy.