Alex Cho

President, Personal Systems


As much as our lives have changed since COVID-19, distance has not deterred us from continuing to experience the most important things. As we’ve adapted to more remote and distributed ways of living, working, learning, and playing – the PC has gone from increasingly relevant to essential. When we can’t see friends, family, and colleagues in person, the PC keeps us connected. When we need to work away from the office, it keeps us productive. For the billions of children not in the classroom, it keeps them connected to teachers and classmates. When we need a break, it keeps us entertained and brings our creativity to life. We will not always be so distanced from each other. But, even as some normalcy returns, we will forever live more of our lives digitally – and the PC will be essential for doing so.