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Nearly every digital transformation strategy considers artificial intelligence one of its top priorities, but what is the best way to maximize ROI from your technology investment? Buying ready-made solutions can get you a faster return but may not be optimized or customizable to your unique business needs. Building your own can be an expensive investment, with skills hard to find and a long-term commitment to maintenance, but that alternative may provide the greatest upside. The right approach might be a surprising one.