Creating a Cohesive Customer Data Strategy

Data is the lifeblood of business success. Hundreds of millions of pieces of data are created every day. Managing and mining data for actionable insights is an important way that businesses stay competitive. However, in order to do this effectively, organizations need a company-wide, cohesive, and scalable customer data strategy. In this spotlight session, Treasure Data's CMO Tom Treanor explores the components of an effective customer data strategy, why it's crucial for the success of business today, and the technology required to build a strong customer data foundation.