2023-06-06 11:30:00 2023-06-06 12:00:00 America/Los_Angeles Exceeding Customer Expectations in a Digital First World https://thesixfivesummit.com/sessions/exceeding-customer-expectations-in-a-digital-first-world/ The Six Five Summit

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Exceeding Customer Expectations in a Digital First World

D.R. Carlson | Senior Director, Segment Marketing | Equinix
11:30 am PT | 1:30 pm CT | 2:30 pm ET
Many enterprises have accelerated their shift to a digital-first world, and customers now expect a seamless and personalized experience across all channels. In this session, we discuss how InterContinental Hotels Group (IHG), one of the world's largest hotel chains, is modernizing its network to meet the needs of its customers. We cover the challenges and opportunities of hybrid infrastructure, the importance of the edge, and how IHG is using technology to exceed customer expectations.