Allison Dew is Chief Marketing Officer and Executive Vice President for Dell Technologies. In this role, Allison is directly responsible for the global marketing organization, strategy and all aspects of Dell Technologies marketing. She has lead a transformation of Dell marketing with an emphasis on data driven marketing, digital first mentality and customer oriented story telling. She is also responsible for APEX – Dell Technologies’ breakthrough portfolio of as-a-Service offerings delivering greater simplicity, agility and control. Allison is the proud executive sponsor for Dell’s PRIDE and Women in Action employee resource groups.
Previously, she held marketing leadership roles at Microsoft.
Earlier in her career she worked in advertising in Tokyo, Japan, and New York.
Allison holds an MBA from the Wharton School, as well as an MA in International Studies and a BA in French and Japanese, both from the University of Pennsylvania.