Mathew Sweezey is the Director of Market Strategy for Salesforce, and Co-Founder of the Salesforce Web3 Studio. Prior to this role Mathew was co-leading the Salesforce Futures LAB. In addition to his futurist work Mathew is a 2X author, with his latest book The Context Marketing Revolution published by Harvard Business and named the Best Marketing Book of 2021 by Axiom. “Sweezey” is regarded as one of the leading minds on the future of marketing and his visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500, and nonprofit organizations alike find customers, break through, and build modern brands. In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer having written for The Economist, Forbes, Harvard Business, The Observer, AdWeek, and Adage.