Rob Tarkoff joined Oracle in 2018 to lead Advertising and Customer Experience (CX) product and strategy across advertising, marketing, sales and service. Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe. Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.